Tasty.

This approach was about breakthrough messaging and “relating the unrelated” in a very unique and tasteful (pun intended) manner. Unrelated adjectives in the food category are married to normal banking terms in unexpected combinations. Chilled, Fresh, Savory, Raw, Sweet, Natural, Succulent, Delicious, etc.

The objective of the juxtaposed photography is to engage the sensory part of the brain and get the reader to re-think First County Bank and their financial services product offerings as a mouth-watering commodity.